Best Keyword Research Tool for 2023

Humble Beginnings

For years, I’ve proudly operated my own brick-and-mortar business, complete with its dedicated website designed to serve my cherished clients and customers. Through this online platform, I’ve diligently kept my audience in the loop about new classes, exciting events, irresistible sales, and valuable content like stories, recipes, and more. Over the past five years, my subscriber count has remained steady at around 300. Initially, this number didn’t concern me, but my perspective shifted when I ventured into the realm of affiliate marketing.

So, why the change of heart? Well, the crux of the matter lies in my website’s discoverability. Despite making appearances on Google’s search results, it’s predominantly tourists stumbling upon my site. The issue? I haven’t harnessed the power of the right SEO keywords, meaning a mere 1% of individuals seeking my specific brick-and-mortar niche manage to find me. This oversight translates into significant revenue losses.

My recent foray into affiliate marketing has enlightened me on the importance of strategic keyword usage. Employing a robust keyword research tool has proven to be a game-changer. Just today, one of my blog posts achieved the coveted pinnacle of Google’s first page, securing the prized number one position. (Of course, rankings can fluctuate, but the initial triumph is undeniably exhilarating.) This success has underscored the immense satisfaction derived from crafting content that effortlessly finds its way into the spotlight.

This newfound wisdom serves as a profound lesson, a beacon guiding me toward implementing these same potent strategies within my brick-and-mortar establishment.

What Exactly is a Keyword?

Essentially, a keyword is a specific word or phrase that encapsulates the core theme or subject matter of a piece of online content, such as a webpage, blog post, or video.  Keywords play a pivotal role in the world of online ranking.

Search engines like Google rely on these keywords to understand what each piece of content is about and to match it with user search queries. When a user types a keyword or phrase into a search engine, the engine’s algorithms scan the vast web to identify and display the most relevant content containing those keywords. 

The goal for content creators and businesses is to strategically select and incorporate relevant keywords into their online content to increase the likelihood of their pages appearing prominently in search engine results, ultimately driving more organic traffic to their websites. Keyword research and optimization are essential tools in the quest to improve online visibility and reach the right audience.

How Do I Know If I’m Using the Right Keywords?

Ensuring you’re using the right keywords when writing an article or blog post for your website is crucial for SEO (Search Engine Optimization) and attracting the right audience. Here are steps to help you determine if you’re using the right keywords:

1. Understand Your Audience: Start by understanding your target audience. Who are they? What are their interests, needs, and pain points? Knowing your audience will help you choose keywords that resonate with them.
2. Keyword Research: Use keyword research tools like Jaaxy or Google’s auto-suggest feature to find relevant keywords related to your topic. Look for keywords with a decent search volume and low to medium competition.
3. Long-Tail Keywords: Consider using long-tail keywords (phrases containing three or more words) that are specific to your topic. These often have less competition and can attract more targeted traffic.
4. Relevance: Ensure that the chosen keywords are directly related to the content you’re creating. Avoid keyword stuffing or using unrelated keywords, as this can harm your SEO efforts.
5. User Intent: Think about the intent behind the keyword. Are people searching for information, products, reviews, or solutions? Tailor your content to match the intent behind the keyword.
6. Competitor Analysis: Analyze what keywords your competitors are targeting in their content. This can provide insights into what’s working in your niche.
7. Keyword Placement: Use your chosen keywords naturally in your content. Include them in the title, headings, and throughout the body of your article. However, avoid overusing them; aim for a natural and readable flow.
8. Monitor and Adjust: After publishing your content, monitor its performance using tools like Google Analytics and Search Console. Track how well your content ranks for your target keywords and adjust your strategy as needed. If you’re not seeing the desired results, consider refining your keyword choices.
9. Stay Updated: SEO is an evolving field. Stay updated with the latest trends and changes in search engine algorithms to adapt your keyword strategy accordingly.
10. User Engagement: Ultimately, the right keywords should not only bring traffic but also engage and satisfy your audience. High bounce rates and low time spent on your page could indicate that your keywords are not attracting the right visitors or your content doesn’t match their expectations.

By following these steps and regularly refining your keyword strategy based on performance metrics, you can increase the likelihood of using the right keywords to enhance your website’s visibility and reach your target audience effectively.

How Do Keyword Research Tools Help Simplify the Process?

Keyword research tools are invaluable for simplifying the process of finding the right keywords for your content. Here’s how they can help:

1. Keyword Suggestions: These tools provide a list of keyword suggestions related to your topic. This saves you from brainstorming or guessing what terms people might use to search for your content.
2. Search Volume Data: Keyword research tools offer insights into the search volume for specific keywords. You can see how many people are searching for a particular term each month. This helps you prioritize keywords with higher search volumes to target a larger audience.
3. Competition Analysis: Tools often provide information about keyword competitiveness. You can gauge how difficult it might be to rank for a specific keyword. Lower competition keywords are often easier to rank for.
4. Long-Tail Keyword Identification: Long-tail keywords, which are more specific phrases, can be challenging to discover without tools. These tools help you find long-tail keywords that may have less competition and can attract highly targeted traffic.
5. Keyword Trends: Some tools show keyword trends over time, indicating whether a keyword’s popularity is increasing or declining. This information helps you choose keywords with a growing audience.
6. Related Keywords: Keyword research tools often provide related keywords and phrases that you may not have considered. This broadens your keyword selection and can help you create more comprehensive content.
7. Filtering and Sorting: You can filter and sort keywords based on various criteria such as search volume, competition, and relevance. This simplifies the process of selecting the most appropriate keywords for your content.
8. Keyword Difficulty Scores: Tools often assign difficulty scores to keywords, helping you identify which ones are more achievable to rank for based on your website’s authority and backlink profile.
9. Content Ideas: Keyword research tools can inspire content ideas based on popular search queries, ensuring that your content is aligned with what your target audience is looking for.
10. Localized Keywords: If your business serves a specific geographic area, these tools can help you find keywords relevant to your location, which is essential for local SEO.
11. Historical Data: Some tools offer historical data on keyword performance, allowing you to track changes in rankings and adjust your strategy accordingly.
12. Competitor Analysis: You can use these tools to analyze which keywords your competitors are targeting, helping you identify gaps and opportunities in your content strategy.

By leveraging keyword research tools, you streamline the process of identifying the right keywords for your content, which is essential for improving your website’s search engine visibility, attracting the right audience, and ultimately, achieving your online goals.

The Best Keyword Research Tool for 2023

When it comes to keyword research and crafting an effective SEO strategy, my go-to tool is Jaaxy. Jaaxy is a powerful keyword research tool tailored for entrepreneurs seeking online success.  It was created by affiliate marketers for affiliate marketers, however, Jaaxy is great for all types of businesses, beginners, and pros.

In an online landscape where numerous companies capitalize on the lack of knowledge among entrepreneurs, often overcharging for services, Jaaxy stands out as a beacon of clarity. It equips users with essential keyword data, competitor insights, and ranking potential information, enabling informed decisions about their approach to search engine optimization. With Jaaxy at your disposal, you can navigate the competitive online terrain with confidence and precision.

What Does the Best Keyword Research Tool Cost?

It offers a range of pricing options, starting from the free Starter account and going up to the Pro account priced at $49.00 per month. It also has an Enterprise account for $99 per month. The Starter account comes with limitations, including a cap of 30 searches, access to Site Rank features, and domain searches. For a more detailed breakdown of the distinctions between these account levels, you can find additional information here: 

Pros and Cons

Jaaxy is the essential tool for unlocking the power of over 500 million daily search queries. It provides precise insights into traffic, competition, and domain data for billions of keywords. With Jaaxy’s Keyword Research Tool, you’ll swiftly uncover valuable, untapped keywords to elevate your SEO and PPC campaigns to new heights.

Its Brainstorm, Affiliate Search, and Alphabet Soup tools effortlessly reveal new niches, saving you from lengthy research. Whether you’re seeking fresh business ideas or a deeper understanding of your current niche, Jaaxy is your ultimate ally.

One of the things I like most about Jaaxy is that it empowers you to analyze your competition, uncovering the reasons behind their rankings, content strategies, meta tags, content quality, backlinks, and more. This invaluable data provides you with a distinct competitive advantage.

Jaaxy’s SiteRank is an exclusive platform for monitoring and tracking rankings on Google, Yahoo, or Bing for any website. It offers real-time tracking and automatic notifications, making it an essential tool for SEO, affiliate marketers, bloggers, local marketers, and merchants.

Domain names can be extremely valuable, sometimes worth hundreds, thousands, or even millions of dollars. Once a domain is owned, it’s off the market. Jaaxy’s Domain Search feature helps you find 100 high-quality .com, .net, and .org domains with every keyword or local marketing search, making it easier to secure valuable domains.

The only con in my opinion is that the free plan is limited to 30 searches. Other than that, I have had no issues with Jaaxy, and it has really benefited me when writing articles for my website.

Try the BEST keyword Research Tool now!